DIAMONDS BY THE BRANDZ
The BrandZ works with suppliers with whom we can look back on decades of trusting business relationships. Our diamond manufacturers own state-of-the-art cutting and polishing centers, as well as mines all over the world. Thanks to these partnerships, The BrandZ has an exceptional selection of diamonds at the best prices.
DIAMONDS – the 4Cs
Diamonds are rated by 4 criteria:
the so-called 4Cs
▪ Carat (weight)
▪ Colour
▪ Clarity
▪ Cut
The smallest deviation in these factors can have a major impact on the quality of the diamond. The BrandZ supports you with professional expertise and advice to purchase the perfect diamond that meets your needs.
DIAMONDS – CERTIFICATES
Buying a diamond is a particularly important matter of trust. To ensure that our diamonds boast the highest quality, superior cuts and exceptional value, the features of the diamonds are confirmed with grading certificates of an independent institute. The BrandZ diamonds are certified by the world-renowned Gemological Institute of America (GIA).
FANCY DIAMONDS
In addition to white diamonds, nature also produced something much rarer – natural-coloured diamonds. In technical jargon, these treasures are complemented with the term “fancy”. They are available in every imaginable colour.
FANCY DIAMONDS – INTENSITY
The value of natural-coloured diamonds depends strongly on the rarity, intensity and type of colour.
The colour is graded according to the following gradation:
▪ Fancy Light
▪ Fancy
▪ Fancy Intense
▪ Fancy Vivid
▪ Fancy Deep
FANCY DIAMONDS – COLOURS
The most desirable, but also rarest among the fancy colour diamonds are:
▪ Red
▪ Green
▪ Blue
▪ Pink
FANCY DIAMONDS – VALUE
Fancy diamonds are not only stunning and colourful eyecatchers in jewellery, but they also serve as an excellent diversification of assets. In recent years, fancy diamonds have been subject to increases in value that have by far surpassed much more speculative forms of investment.
The BrandZ is your competent and trustworthy contact for fancy diamonds.
