THE BRANDZ
DIAMONDS
The BrandZ's suppliers, with whom trusting relationships have existed for decades, own cutting facilities and mines worldwide. Thanks to these partnerships, The BrandZ can access an extraordinary inventory at the best prices.
THE BRANDZ
DIAMONDS
The BrandZ's suppliers, with whom trusting relationships have existed for decades, own cutting facilities and mines worldwide. Thanks to these partnerships, The BrandZ can access an extraordinary inventory at the best prices.
DIAMONDS
CERTIFICATES
Purchasing a diamond is a matter of great trust. The BrandZ places high value on confirming a diamond's characteristics through an independent institute. For this, The BrandZ collaborates with the world-renowned Gemological Institute of America (GIA).
DIAMONDS
THE 4Cs
Diamonds are evaluated based on 4 criteria.
The so-called 4Cs:
▪ Carat (Weight)
▪ Colour
▪ Clarity (Purity)
▪ Cut (Cut)
Even the smallest differences in these factors can significantly affect the price.
The BrandZ supports you with transparent advice when purchasing your desired diamond.
FANCY DIAMONDS
INTENSITY
The value of natural coloured diamonds largely depends on their rarity, intensity, and type of colour. Colour intensity is graded on the following scale:
▪ Fancy Light
▪ Fancy
▪ Fancy Intense
▪ Fancy Vivid
▪ Fancy Deep
FANCY DIAMONDS
FANCY DIAMONDS
Next to white or colourless diamonds, nature has produced something far rarer: natural coloured diamonds. In technical terms, these treasures are designated with the term "Fancy." They come in every imaginable colour.
FANCY DIAMONDS
VALUE
Fancy diamonds are not only noble color accents in jewelry, they also serve excellently as wealth diversification. In recent years, they have seen value increases that far exceed many speculative investment forms. The BrandZ is your competent and trusted contact for Fancy diamonds.
FANCY DIAMONDS
COLOURS
The most coveted, yet rarest colours among Fancy diamonds, in order:
▪ Red
▪ Green
▪ Blue
▪ Pink
THE BRANDZ
INVESTMENT
Diamonds combine timeless beauty with the strength of a genuine asset, offering an exclusive way to position wealth discreetly and preserve its value. The BrandZ combines decades of experience in the diamond trade with a trained eye for investment qualities, guiding you from the initial idea to your individual investment strategy.